ASSORT HONG KONG — Privacy

ASSORT HONG KONG — Privacy Notice for Guests

Personal Information Collection Statement and Privacy Policy Statement

Version 1 · effective 28 September 2026

中文版本

1. Who we are

Assort Limited (十人十色有限公司), Company No. 2174991, runs the ASSORT HONG KONG salon at 30/F The Sharp, 11–13 Sharp Street East, Causeway Bay, Hong Kong (“we”, “us”). We are the data user responsible for your personal data under the Personal Data (Privacy) Ordinance (Cap. 486).

2. Our privacy policy

We collect only the personal data we need to look after you as our guest. We use it only for the purposes in this notice, we keep it secure, and we delete it when we no longer need it. This notice is always available on our website.

3. The personal data we hold

  • Your name, mobile number and email address; and, if you choose to give them, your gender and date of birth.
  • Your bookings, the services and products you buy, the price you paid, your stylist, and the notes our team makes about your service.
  • Allergy, patch-test, scalp and skin notes that you give us at consultation.
  • Photos of your hair or your service, if you agree.
  • Your marketing choice (yes or no, for email, SMS and WhatsApp).
  • Messages you send us by email, through Fresha, or on Instagram, Facebook, YouTube or Google, and reviews or comments you post about us there.
  • When you visit our website: your IP address, browser details and cookies (see section 9).

4. Why we use it

(a) To take, confirm and manage your bookings, and to send you reminders.
(b) To carry out your service safely and keep a record of it, including photos if you agree.
(c) To answer your messages, requests and complaints.
(d) To take payment and keep the accounts and tax records the law requires.
(e) To improve our service and train our team. Tell us at any time if you want your record or photos left out of training.
(f) Direct marketing — only with your consent (see section 7).
(g) To see how our website is used (see section 9).
(h) To meet our legal obligations and protect our legal rights.

5. Do you have to give us your data?

  • To make a booking you must give us your name and a mobile number or an email address. Without them we cannot book or confirm your appointment.
  • Allergy, patch-test, scalp and skin notes are voluntary. If you do not give them, we may not be able to offer some colour, perm, straightening or treatment services safely.
  • Everything else is voluntary. Saying no to photos or to marketing does not change your service.

6. Who we may transfer your data to

We may transfer your personal data, only for the purposes in section 4, to:

  • 株式会社assort (Assort Japan), our group company in Tokyo. It runs the booking, customer-record and messaging systems for all Assort salons, and its reception-support and operations team helps run our salon. It acts on our instructions.
  • Assort Limited (United Kingdom), our group company, whose London office manager can see group sales and booking reports.
  • The Assort company that runs another Assort salon (in Japan, the United Kingdom, the Netherlands, the United States, Australia or Canada), if you book or are served there — for that booking only.
  • Companies that provide services to us and act on our instructions:
    • Fresha (Fresha.com SV Ltd, United Kingdom) — our online booking system; its servers are in the United States;
    • Google (United States) — our cloud servers and databases (in the United States and Japan), email, maps and website statistics;
    • Anthropic (United States) — artificial-intelligence software that helps our team sort messages, draft replies and summarise emails;
    • Resend (United States; it sends from servers in Japan) — sending our emails;
    • Slack (United States) — our team’s internal messages;
    • Meta (Instagram, Facebook) — only if you message us there;
    • the payment company that processes your card payment;
    • our accountants and auditors — for our accounts and tax.
  • Courts, the police and government bodies, when the law requires or allows it.

We do not sell your personal data, and we do not give it to anyone else for their own marketing.

7. Direct marketing

We intend to use your name, email address, mobile number, date of birth (if you gave it to us) and your booking and service history to send you direct marketing about:

  • hair and beauty services at Assort salons;
  • hair-care products sold in our salons and in our online shop;
  • our offers, events and salon news.

We send these by email, SMS or WhatsApp, through Fresha on our behalf.

We may not use your personal data for direct marketing unless we have your consent. Consent includes telling us that you do not object. You can give your consent, free of charge, by ticking the marketing box when you book online, by telling our reception team, or by emailing customers@assort-hair.com.

You can withdraw your consent at any time, free of charge: use the unsubscribe link or opt-out instruction in any marketing message, tell our reception team, or email customers@assort-hair.com. We will then stop.

We do not provide your personal data to anyone else for use in their direct marketing.

8. How long we keep it

We keep your guest record while you are our guest. If you have not visited any Assort salon for 7 years, we delete it; the sales records we must keep for tax lose your name. If we moved your record from our earlier booking system and you have not visited since, the 7 years count from the day we moved it — that is the latest date we hold for you. You can ask us to delete it sooner at any time.

If you have written to us but never visited, we delete your messages 7 years after your last message.

Website statistics are kept at Google only for the period set in our Google Analytics settings.

9. Cookies and Google Analytics

Our website uses cookies to work properly and to count visits with Google Analytics.

We use Google Analytics, with Google’s Signals feature switched on. If you are signed in to a Google account that allows ads personalisation, Google may connect your visit to that account. That lets us see broad things like age range, gender and interests, and lets us recognise the same person on a phone and a laptop. We never sell your details, and no advertising company’s tracking script runs on our sites.

You may disable cookies in your browser settings, though some features may not work as intended.

10. How we keep it safe

  • Our websites and systems use encrypted (HTTPS) connections.
  • Each team member can see only what their role and salon need, and changes are logged.
  • Our service providers must protect your data under their contracts with us, and our group company acts on our instructions.
  • Our team is trained in handling personal data, and we keep a log of any data incident and act on it.

11. Your rights: access and correction

You have the right to ask whether we hold personal data about you, to ask for a copy of it, and to ask us to correct it. You can also ask us at any time to stop marketing to you or to delete your record.

Write to: Privacy Officer, Assort Limited, 30/F The Sharp, 11–13 Sharp Street East, Causeway Bay, Hong Kong, or email customers@assort-hair.com.

We check that the request comes from you, and we reply within 40 days. We do not charge a fee.

12. Changes to this notice

If we change this notice, we update this page and the version date at the top.

This notice is in English and Chinese. If the two versions differ, the English version applies.

ASSORT HONG KONG — 顧客私隱通知

收集個人資料聲明及私隱政策聲明

第1版 · 由2026年9月28日起生效

1. 我們是誰

十人十色有限公司（Assort Limited）（公司編號 2174991）經營位於香港銅鑼灣霎東街11–13號 The Sharp 30樓的 ASSORT HONG KONG 髮型屋（下稱「我們」）。根據《個人資料（私隱）條例》（第486章），我們是負責處理您個人資料的資料使用者。

2. 我們的私隱政策

我們只收集照顧您作為顧客所需的個人資料，只作本通知所列的用途，並妥善保護，在不再需要時予以刪除。本通知隨時可在我們的網站查閱。

3. 我們持有的個人資料

  • 您的姓名、手提電話號碼及電郵地址；以及（如您選擇提供）您的性別及出生日期。
  • 您的預約、所購買的服務及產品、付款金額、負責髮型師，以及我們團隊就您的服務所作的紀錄。
  • 您在諮詢時提供的過敏、皮膚敏感測試、頭皮及皮膚狀況紀錄。
  • 經您同意後拍攝的頭髮或服務相片。
  • 您的推廣選擇（電郵、短訊及 WhatsApp 各自「同意」或「不同意」）。
  • 您透過電郵、Fresha，或在 Instagram、Facebook、YouTube 或 Google 上傳送給我們的訊息，以及您在上述平台發表有關我們的評價或留言。
  • 您瀏覽我們網站時的 IP 地址、瀏覽器資料及 Cookie（見第9節）。

4. 使用目的

(a) 接受、確認及管理您的預約，並向您發送提示。
(b) 安全地為您提供服務並保存服務紀錄，包括經您同意的相片。
(c) 回覆您的訊息、要求及投訴。
(d) 收取款項，並保存法律規定的帳目及稅務紀錄。
(e) 改善服務及培訓團隊。如您不希望您的紀錄或相片用於培訓，可隨時告知我們。
(f) 直接促銷——只在取得您的同意後進行（見第7節）。
(g) 了解我們網站的使用情況（見第9節）。
(h) 履行法律責任及保障我們的法律權利。

5. 您是否必須提供資料？

  • 預約時，您必須提供姓名，以及手提電話號碼或電郵地址。否則我們無法為您預約或確認預約。
  • 過敏、皮膚敏感測試、頭皮及皮膚狀況資料屬自願提供。如您不提供，我們未必能夠安全地為您進行部分染髮、電髮、直髮或護理服務。
  • 其他資料均屬自願提供。拒絕拍照或拒絕接收推廣，不會影響您所獲得的服務。

6. 資料可能轉移給的人士類別

我們只會為第4節所列的目的，把您的個人資料轉移給：

  • 株式會社assort（Assort Japan）：我們位於東京的集團公司，負責營運所有 Assort 髮型屋共用的預約、顧客紀錄及訊息系統，其接待支援及營運團隊協助管理本店。該公司依我們的指示處理資料。
  • Assort Limited（英國）：我們的集團公司，其倫敦辦公室的經理可查閱集團的銷售及預約報告。
  • 經營其他 Assort 髮型屋的 Assort 公司（位於日本、英國、荷蘭、美國、澳洲或加拿大）：如您在該店預約或接受服務，僅限該次預約。
  • 為我們提供服務並依我們指示行事的公司：
    • Fresha（Fresha.com SV Ltd，英國）——我們的網上預約系統，其伺服器位於美國；
    • Google（美國）——我們的雲端伺服器及資料庫（位於美國及日本）、電郵、地圖及網站統計；
    • Anthropic（美國）——協助團隊整理訊息、草擬回覆及撮要電郵的人工智能軟件；
    • Resend（美國，經位於日本的伺服器發送）——發送我們的電郵；
    • Slack（美國）——團隊內部通訊；
    • Meta（Instagram、Facebook）——僅限您在該等平台聯絡我們時；
    • 處理您信用卡付款的支付公司；
    • 我們的會計師及核數師——處理帳目及稅務。
  • 法院、警方及政府機構：在法律要求或容許時。

我們不會出售您的個人資料，亦不會把您的個人資料提供給任何其他人作其自身的促銷用途。

7. 直接促銷

我們擬使用您的姓名、電郵地址、手提電話號碼、出生日期（如您曾提供）以及您的預約和服務紀錄，向您進行以下類別的直接促銷：

  • Assort 髮型屋的美髮及美容服務；
  • 在我們髮型屋及網上商店出售的護髮產品；
  • 我們的優惠、活動及店舖消息。

我們會透過 Fresha 代我們以電郵、短訊或 WhatsApp 發送。

除非取得您的同意，否則我們不得如此使用您的個人資料作直接促銷。 同意包括您表示不反對。您可免費表示同意：在網上預約時勾選推廣選項、告知我們的接待同事，或電郵至 customers@assort-hair.com。

您可隨時免費撤回同意：使用任何推廣訊息內的取消訂閱連結或退訂指示、告知我們的接待同事，或電郵至 customers@assort-hair.com。我們收到後會停止向您發送。

我們不會把您的個人資料提供給任何其他人作其直接促銷用途。

8. 資料保存期

您是我們顧客期間，我們會保存您的顧客紀錄。如您連續7年沒有光顧任何 Assort 髮型屋，我們會刪除該紀錄；我們因稅務須保留的銷售紀錄會刪去您的姓名。如您的紀錄是從我們舊有的預約系統轉移過來，而您其後未曾光顧，7年由轉移當日起計——這是我們持有關於您的最近日期。您亦可隨時要求我們提早刪除。

如您曾聯絡我們但從未光顧，我們會在您最後一則訊息起計7年後刪除有關訊息。

網站統計資料只按我們在 Google Analytics 設定的期限保存於 Google。

9. Cookie 及 Google Analytics

我們的網站使用 Cookie 以正常運作，並以 Google Analytics 統計瀏覽次數。

我們使用 Google Analytics（分析），並已開啟 Google 的「信號」（Signals）功能。如果您登入了允許廣告個人化的 Google 帳戶，Google 可能會將您的到訪與該帳戶連結。這讓我們能看到年齡層、性別和興趣等概括資料，也能辨識在手機和電腦上是同一位使用者。我們絕不會出售您的個人資料，我們的網站上也沒有運行任何廣告公司的追蹤程式碼。

您可在瀏覽器設定中停用 Cookie，但部分功能可能無法正常運作。

10. 保安措施

  • 我們的網站及系統均使用加密（HTTPS）連線。
  • 每位同事只能查閱其職務及所屬店舖所需的資料，所有更改均有紀錄。
  • 我們的服務供應商須按其與我們訂立的合約保護您的資料；我們的集團公司依我們的指示行事。
  • 我們的團隊已接受處理個人資料的培訓，我們亦會記錄及跟進任何資料事故。

11. 您的權利：查閱及更正

您有權查詢我們是否持有您的個人資料、要求索取副本，以及要求更正。您亦可隨時要求我們停止向您進行推廣，或刪除您的紀錄。

請致函：香港銅鑼灣霎東街11–13號 The Sharp 30樓 十人十色有限公司 私隱主任，或電郵至 customers@assort-hair.com。

我們會核實要求是否由您本人提出，並於40日內回覆。我們不收取任何費用。

12. 本通知的修訂

如本通知有所修訂，我們會更新本頁及頁首的版本日期。

本通知備有英文及中文版本。如兩者有任何歧異，以英文版本為準。

Book an appointment